Lawrence of Arabia essays

Lawrence of Arabia essays The story opens with a large symphonic overture, which leads into the death of Thomas Edward Lawrence (Peter OToole) in a motorcycle crash. When a reporter asks questions at the memorial service at St. Paul's a flashback to the desert campaigns of the legendary figure begins. In 1916, Lawrence is a disgruntled young lieutenant with the British H.Q. staff in Cairo. Discontent with a desk job, he persuades Mr. Dryden (Claude Rains) of the Arab Bureau to let him seek out the Bedouin Chief, Prince Feisal (Alec Guiness), to check on the progress of the Arab Revolt. Lawrence suggests the possibility of helping Feisal unite the Arab tribes against their common enemy, the Turks, with whom the British are also at war. Having received permission to try, Lawrence journeys to the desert. There his first encounter with tribal rivalries occurs when Sherif Ali (Omar Sharif), who is later to become one of Lawrence's strongest allies, shoots Lawrence's guide for drinking from a water hole which belongs to Ali. With the help of Ali, Prince Feisal is convinced into allowing his own guerilla army to cooperate with the British. Lawrence soon becomes a charismatic Leader to the Arab hordes. Sustaining the independent spirit of the Arab revolt, Lawrence leads a miraculous crossing of the Nefud Desert, making it possible to capture the Turkish port of Aqaba. The Victorious Arab Warriors triumphantly proclaim him El Aurens. However, when Lawrence and Ali go on a scouting expedition into Deraa, which the Turks are holding, Lawrence is captured by the Turks, tortured and then released. This incident breaks the illusion of invincibility that Lawrence has of himself and which the hero-worship of the Arab tribes has created. Again he is tempted to resign his command, but once again General Allency (Jack Hawkins) sends him back to the desert. ...

Analysis of Kentucky Fried Chicken-Free-Samples for Students

KFC founded by Colonel Harland Sanders, also known as Kentucky Fried Chicken, is an American fast food chain popular for their fried chicken items. They have their headquarters in Louisville, Kentucky. It is the world’s second largest chain of restaurant after McDonalds with its presence in almost 20,000 locations globally in 123 countries (Alviola IV et al.,2014). KFC was one of the foremost American restaurants to expand internationally in Canada, Mexico and United Kingdom in the mid 1960s. The KFC chain is a subsidiary of the Yum brands, a brand that also owns pizza hut and taco bell chains (Kelly & Swinburn, 2015).   KFC’s original product was the fried chicken piece that was seasoned by Sander’s secret recipe of 11 herbs and spices. However, since the 1990s they expanded their menu to include chicken fillet burgers, wraps, salads, side dishes like French fries and soft drinks. A PESTEL analysis is a method used to analyze and monitor the external marketing environment that has its impact on an organization, which is used to identify threats and weaknesses of the firm. PESTEL stands for political, economic, social, technological, environmental and legal. Political factors study how and to what extent the government intervenes into the functioning of the economy. This includes the policies of the government, the political stability or instability in the market, tax policy, foreign trade policy, environmental law, legal law and trade restrictions. India has a steady government. The labor force is expensive and the companies have to pay high taxes, which reduces the profit rate in the country. The government has given freedom to the companies to do their business there way (Samnani, 2014). KFC designs the pricing structure keeping in mind the income of the people that way KFC can cater to all the classes. The political climate of India is friendly towards international businesses, which is an advantage for KFC. The operation of KFC is affected by the government rules and policies regarding the fast food industry. Currently government is controlling the fast food restaurants because of the various health issues and obesity related proble ms attached to it. KFC maintains a good relation with the government by paying taxes properly and increasing employment opportunities for the masses and follows the legal rules and restriction. Economic factors have important impact on how an organization work and how profitable they are. Economic factors include the rate of economic growth, interest rates, inflation, income of the consumers, exchange rates and so on. KFC is struggling in many economies like china where their sales are declining due to its health factors (Schrà ¶der & McEachern, 2005). With the growing health consciousness among the people, the sale of KFC is declining in many economies. Every outlet of KFC gives employment to around 10-15 people in a way it curbs unemployment ("Home | KFC", 2018). India’s economic condition is extremely good and per capita is high. Population being low resources is abundant. Though earlier the target of KFC was the upper classes, later on they changed their target market to include the middle-income group. The economic condition of India is an advantage for the company as this increases its sales. This area involves the social and cultural beliefs of the consumers. This includes population growth, age distribution, career attitudes and so on. These factors are extremely important because this directly affects how marketers understand their consumers. In the social issues KFC luring of children to their unhealthy food, unethical treatment of animals and low wages to employees are widely criticized (Shoyemi, 2014). It is rumored that the chicken used by KFC are genetically modified to store more fat, which makes the chicken incapable to carry its own body weight. Many animal welfare organizations like PETA condemn KFC for such heinous issues. The social system in India is beneficial for the further growth of the company. The banking system is also strong and literacy rates are high. India being a capitalistic economy the income of the people are high, and the busy schedule of the people makes them resort to these fast food restaurants. KFC very tactfully adapts to the culture of the country they operate in. the busy lifestyle of the masses makes them resort to these unhealthy fast foods. The growing awareness about the harmful effects of fast food is proving to be a threat for KFC. The technological progression of the country affects the organization’s marketing and daily operations India has a very high per capita income and literacy rate. There technological development is also very advanced (Kelsey, 2015). Thus internet usages and exposure to advanced technology is high. KFC uses strategy to introduce new technology when they feel it is needed.   In the technological era KFC has started mobile apps with the help of which ordering and payment online is made possible. In a developing country like India this acts as an opportunity because this increases its sales and growth. With the growing concern on environment, this factor has come to the forefront in the recent years. It has become extremely important due to the scarcity of raw materials. KFC buys their packaging materials from companies that contribute to deforestation (Tiwari, 2017) This particular company also uses underage children to work for them in order to pay fewer wages to them. KFC’s treatment of the chickens used for the meal is said to be injected to make them obese. This harms the chicken and makes them extremely toxic for human consumption. This also poses several difficulties for the chickens that sometimes die because of the injections. The educated people condemn these various factors since they pose as a threat for the KFC chain. This includes the health and safety factors, advertising standards, equal opportunities, consumer laws and rights, product safety and product labeling. Every company need to know what is legal and what is not in the economy they are operating. For organizations that are global this is a difficult area to act because every country has different rules and laws (Smith et al.,2014). The government in India changes after every five years, corruption level is low. International companies are invited to start their business but their profit is low because of the high taxes. The government gives enough freedom to the firms to conduct their business and does not intervene unnecessary in the daily workings. KFC has to abide by the legal rules and regulations laid down by the government of India for the smooth operations. The above analysis clearly provides an overview of the external environmental conditions faced by the company KFC. The external environmental conditions form an important part of the company and often it is seen that they are beyond the control of the company. The company however, can utilize the external environmental conditions by turning the risks or threats faced by it into future opportunities. Global diversity can be defined as the process by means of which one company can distinguish itself from another not only on the basis of the services provided by them but also on the basis of the strategies as well as the global plan followed by them. This is an important process by means of which the various companies can adapt themselves to the global market and it also allows them to work as per the needs and the requirements of the customers. The company Kentucky Fried Chicken uses the various aspects of global diversity to market its products in more than 198 different countries of the world ("Home | KFC", 2018). The company KFC, in India itself has more than 350 outlets, thereby making India as one the largest center of its business ("Home | KFC", 2018). America is another country where the products of the company KFC are in much demand ("Home | KFC", 2018). The company KFC, as a matter of fact has its headquarters in Kentucky, United States of America ("Home | KFC", 2018). The cultural characteristics of the country India on the basis of the Hofstede’s cultural model would reveal the following facts- Figure 1: Hofstede’s Cultural Insights for India Source: ("Country Comparison - Hofstede Insights", 2018) The above figure clearly indicates that the Indian people score low on the individualism quotient, which means the people like to work in groups and group culture is prevalent there ("Country Comparison - Hofstede Insights", 2018). The people of India score very high on the power distance score which means that the people appreciate the hierarchy system prevalent at their work place and they are very dependent on their bosses or the higher authorities for the performance of their job roles ("Country Comparison - Hofstede Insights", 2018). The score of India on the Hofstede’s culture for the aspect of masculinity indicates that the Indian society is driven by competition, success and achievement ("Country Comparison - Hofstede Insights", 2018). The low score of the nation for the aspect of uncertainty avoidance indicates that the people have low preference for avoiding uncertainty ("Country Comparison - Hofstede Insights", 2018). The cultural characteristics of the country United States of America on the basis of Hofstede’s cultural model would reveal the following facts- Figure 2: Hofstede’s cultural insights for United States of America Source: ("Country Comparison - Hofstede Insights", 2018) The above figure clearly indicates that the people of the United States of America are very individualistic and like to work in an individualistic manner (Taras, Steel, & Kirkman, 2012). The low score on the power distance aspect indicates that the people of the United States of America do not endorse the inequality of the division of power in the society ("Country Comparison - Hofstede Insights", 2018). The high score on the aspect of masculinity indicates that the people of the United States of America are driven by factors like success, competition and achievement ("Country Comparison - Hofstede Insights", 2018). The low score on the uncertainty avoidance indicates that the people of America are fairly tolerant towards the changes in technology, innovations and the desire to try out new things ("Country Comparison - Hofstede Insights", 2018). Therefore, from the above discussion it becomes clear that if the American company, Kentucky Fried Chicken (KFC) is to expand its business in India then it will have to take into consideration the various aspects of the culture of the Indian nation. The company will especially have to make adjustments in the aspects of power distance, individualism, uncertainty avoidance as well as masculinity. KFC opened its first outlet in India at Bangalore in the year 1995 ("Home | KFC", 2018). The company currently owns more than 350 outlets in the nation ("Home | KFC", 2018). This is a reflection of the successful collaboration of the company KFC with the franchise Yum ("Yum! Brands – A World with More Yum!", 2018). It is to be noted that the company has transformed some of the traditional products offered by it in order to suit the taste as well as the needs of the Indian customers (Sania, Kalpina, & Javed, 2015). It is to be noted that in the initial phase the company had to face some protest as the regards the type of raw materials used by it for the preparation of its products. Then there were others who protested to the non-vegetarian products sold by the outlets ("Home | KFC", 2018). The company KFC, therefore in order to capture the needs as well as the requirements of the customers started its new brand of products and food items with the slogan â€Å"So Veg, So Goodâ €  ("Home | KFC", 2018). This plan was introduced as part of its Indian-specific promotional strategy, which was much appreciated by the Indian customers. The second important strategy adopted by the company in a bid to capture the Indian market was the introduction of the 5-in-1 meal boxes and the use of the local dabbawalas for the purposes of the delivery of the products to the office goers (Shoyemi, 2014). It is to be noted that the Indian dabbawalas are known for their efficiency as well as timely delivery services (Shoyemi, 2014). Therefore, this strategy proved to a vital one for the company as it not only enabled them to procure a reliable delivery system but also enabled them to capture the office goers customers of the nation. Another, important strategy utilized by the company is the introduction of the new system of Watt a Box, which is similar in many respects to the traditional 5-in-1 meal boxes of the company with the only difference being that in this particular r espect the customers can order their meals over the phone (Hussain, 2014). The company even follows effective pricing policy as well as provides discount services in a bid to attract more customers to its outlets. These in short are some of the strategies, which the company has utilized over the years to capture the market of the Indian nation. The company offers a wide range of products to its Indian customers like Hot & Crispy Chicken, Chicken Zinger Burger, Fiery Grilled bucket chickens, Rice Bowlz and various others ("Home | KFC", 2018). The company also provides a wide range of vegetarian products to the Indian customers. This is something which is not seen among the range of products offered by the company in its American outlets. The pricing strategy followed by the company in its Indian outlets is different from the ones which it follows in its American market. The company follows a pricing strategy in its Indian market as per the needs and the requirements of the customers and the market conditions. The company uses the social media and newspapers for the purposes of promotion of its products. The company in order to attract more customers had tie up with various other companies like Yum brands and Pepsi Co ("Home | KFC", 2018). They even offer attractive offers like combo meals and others to attract the customers. The primary supplier of raw materials for the company is Venky’s, which is the largest supplier of raw chickens in India ("Home | KFC", 2018). The operational strategy followed by the company in India are listed below- It is to be noted that the business of the company grew by 8% in the country of India in the year 2017 ("Home | KFC", 2018). The company owns more than 350 outlets in the country ("Home | KFC", 2018). The supplier system of the company in the country India is shown by the following figure- The primary competitors of the company KFC in India are McDonalds, Subway, Domino’s and various others ("Home | KFC", 2018). Initially, the target customer base of the company was just the office going population and to capture that customer the company effectively utilized the services of the dabbawalas. However, over the years, the focus of the company has changed significantly and to grab the attention of the other part of the population of the nation, the company started to focus on its vegetarian menu. The company, presently, is trying to grab the attention of the younger generation of the Indian population in the age range of 18-40 ("Home | KFC", 2018). It is commonly seen that the people in this particular age range are the ones who live a fast life and are more open to the kind of products offered by the company KFC. Risk can be defined as the potential situation in which a person or an organization stands to lose or gain something of considerable value (McNeil, Frey, & Embrechts, 2015). It is to be noted that risk forms an important aspect in the process of business management (Schermerhorn et al., 2014). It is often that the companies which are willing to come out of their comfort zone and take considerable amount of risks are the ones which succeed in the longer run (McNeil, Frey, & Embrechts, 2015). The company, KFC is an example of this particular doctrine. The company KFC is one of the largest and most loved brands of the United States of America. The company could have stayed content with its monopoly of the business world. However, the company undertook a considerable amount of risk when it decided to venture into the market of India. It is to be noted that the culture as well as the eating habits of India is completely different from the country of the United Nations of America. There wa s a considerable element of risk involved in the process. However, the company decided to take the risk and judging by the performance of the company in the recent few years in the Indian nation it would be fair to say that the risk taken by the company KFC paid off. The company in the recent times has enjoyed considerable success in the Indian nation. However, there are some risks as well which the company faces in the country of India- The company KFC can manage the above listed risks by various effective strategies like the ones mentioned bellow- Therefore, from the above discussion it becomes clear that the companies need to take various factors into consideration for the purpose of doing business in other countries of the world. It is normally seen that various companies embark on the path of globalization without taking into consideration the cultural, political, environmental, legislative and other aspects of the countries in which they are about to open their business centers. This often instead of expanding the business of the company causes several problems for the parent companies. Therefore, it is advisable for the companies to take into consideration the internal as well as the external environments of the countries into consideration before opening their business centers into those countries. The companies also need to take into consideration the various risks faced by them and develop effective risk management strategies which would mitigate the risks faced by them. It is often seen that an effective management of risks can lead to the overall growth as well as the development of the company concerned. Alviola IV, P. A., Nayga Jr, R. M., Thomsen, M. R., Danforth, D., & Smartt, J. (2014). The effect of fast-food restaurants on childhood obesity: a school level analysis.  Economics & Human Biology,  12, 110-119. Cotti, C., & Tefft, N. (2013). Fast food prices, obesity, and the minimum wage.  Economics & Human Biology,  11(2), 134-147. Country Comparison - Hofstede Insights. (2018).  Hofstede Insights. Retrieved 7 February 2018, from https://www.hofstede-insights.com/country-comparison/the-usa/ Country Comparison - Hofstede Insights. (2018).  Hofstede Insights. Retrieved 7 February 2018, from https://www.hofstede-insights.com/country-comparison/india/ Home | KFC. (2018).  Online.kfc.co.in. Retrieved 7 February 2018, from https://online.kfc.co.in/ HUSSAIN, S. (2014). The impact of sensory branding (five senses) on consumer: A case study on KFC (Kentucky Fried Chicken).  International Journal of Research in Business Management,  2(5), 2347-4572. Kelly, S., & Swinburn, B. (2015). Childhood obesity in New Zealand.  The New Zealand medical journal,  128(1417), 6-7. Kelsey, J. (2015).  Reclaiming the future: New Zealand and the global economy. Bridget Williams Books. Klijn, F., Kreibich, H., De Moel, H., & Penning-Rowsell, E. (2015). Adaptive flood risk management planning based on a comprehensive flood risk conceptualisation.  Mitigation and Adaptation Strategies for Global Change,  20(6), 845-864. McNeil, A. J., Frey, R., & Embrechts, P. (2015).  Quantitative risk management: Concepts, techniques and tools. Princeton university press. Samnani, A. (2014). Macro-environmental factors effecting fast food industry.  Food Science and Quality Management,  31, 37-40. Sania, U., Kalpina, K., & Javed, H. (2015). Diversity, employee morale and customer satisfaction: The three musketeers.  Journal of Economics, Business and Management,  3(1), 11-18. Schermerhorn, J., Davidson, P., Poole, D., Woods, P., Simon, A., & McBarron, E. (2014).  Management: Foundations and Applications (2nd Asia-Pacific Edition). John Wiley & Sons. Schrà ¶der, M. J., & McEachern, M. G. (2005). Fast foods and ethical consumer value: a focus on McDonald's and KFC.  British food journal,  107(4), 212-224. Shoyemi, A. O. (2014).  Consumers' perception of international quick service restaurants in Nigeria: a case study of Kentucky Fried Chicken (KFC)  (Doctoral dissertation, Dublin Business School). Shoyemi, A. O. (2014).  Consumers' perception of international quick service restaurants in Nigeria: a case study of Kentucky Fried Chicken (KFC)  (Doctoral dissertation, Dublin Business School). Smith, C., Gray, A. R., Fleming, E. A., & Parnell, W. R. (2014). Characteristics of fast-food/takeaway-food and restaurant/cafà ©-food consumers among New Zealand adults.  Public health nutrition,  17(10), 2368-2377. Taras, V., Steel, P., & Kirkman, B. L. (2012). Improving national cultural indices using a longitudinal meta-analysis of Hofstede's dimensions.  Journal of World Business,  47(3), 329-341. Tiwari, M. (2017). KEYWORDS PESTEL Ps-Product, Price, Promotion, and Place.  RECENT TRENDS AND CHALLENGES IN INTERNATIONAL BUSINESS-A CASE STUDY ON GROWTH STRATEGY OF KFC., (210). Wang, S. Y., Yiu, K. F. C., & Mak, K. L. (2013). Optimal inventory policy with fixed and proportional transaction costs under a risk constraint.  Mathematical and Computer Modelling,  58(9-10), 1595-1614.

HCM367-0801B-01 The Health Care Organization - Phase 3 Discussion Essay

HCM367-0801B-01 The Health Care Organization - Phase 3 Discussion Board - Essay Example plans medical coverage reviews as well as the financial progress of Vitruvian Physician Partners (VPP) and Vitruvian Health (VH) which offers HMO-type of health plan services to millions of individuals who could not afford expensive health packages. Aside from being able to easily integrate the financial status of both companies, the creation of electronic medical records and claims adjudication as well as the monitoring of the patient’s appointment scheduling and claims processing will significantly improve the quality services we are delivering to the patients. As a result of implementing the improvements of the computer systems and infrastructure, internal pressure among the organizational members due to ‘resistance to change’ is most likely to occur. (Burke, 2002: Ch. 5, p. 92 – 94; Ch. 12, p. 259) In general, ‘resistance to change’ could happen when the employees perceive that the use of computer technology could threat their current position or authority within the organization. (Uris, 1964) In the case of Vitruvian, Inc., some of its old employees may be threatened due to the possibility that some of them are computer illiterate. Such fear could unconsciously create a lot of tension during the implementation process of the organizational change. It is normal for some of the health care professionals and managers to encounter resistance to change when implementing an organizational change. In line with this matter, Doc Vinny should be creative and resourceful enough to find a solution to the problem rather than to stop and take the organizational conflicts negatively. These two important traits could empower Doc Vinny in terms of solving the possible internal problems that may arise within the health care organization. Being in-charge of promoting the values of the technology age, Doc Vinny should be able to view ‘resistance to change’ as a challenge. Organizational culture is â€Å"a pattern of behavior developed by an organization to

Miscommunication between Teachers In Terms Of Culture, Language, Case Study

Miscommunication between Teachers In Terms Of Culture, Language, Generation Differences - Case Study Example In the following discourse, the paper delves into the relevance of the above in miscommunication between teachers and students. It is a fact that different cultures perceive certain message cues differently and it is no different in the student teacher relationship. Despite the vast amount of information that is now so readily available to the students since the advent of the internet, the teacher still remains the most credible and important source of information for the students which means the miscommunication should be eliminated at all cost. In cases of generational differences, the teacher is in most instances the one in the older generation as compared to the students with the exceptions being the novelty and not the norm. So it’s upon the teacher as the educator to try and understand how to cope with the differences arising with the students as a result of the generation gap. This paper examines that how teaching and culture are interrelated with one another and how it affects the teaching capabilities of an instructor. Educators face a hard time while teaching students with diversified cultural backgrounds. Intercultural miscommunication is a common breakdown that can occur when two different groups belonging from different cultures are brought together. ... The Impact of Intercultural Miscommunication and Generation Gap on Students Cultural miscommunication and generation gap can tremendously affect the students. Cultural shock and generation gap can give rise to depression and stress in them. Teachers focus more on building close relation with the students who bear the similar culture and language with them as compare to ones who have hailed from a different background. They focus more on students to absorb the new culture and language which can psychologically damage a student’s mindset, his values and traditions (Anderson, 1992). It is important for the teachers to understand the widening gap and the factors linked with miscommunication in order to overcome. Also, teachers should possess the ability to effectively communicate with the students regardless of any differences and they should focus more on a student’s ability to learn and absorb the knowledge in a better way which could help them to understand their need to be familiar with a new language or culture. They should apply different teaching strategies to overcome the miscommunication such as teachers should engage students in class discussions, help them to become more participative and to help them in absorbing the new culture and language. Implications for Teachers At the same time, teachers should learn to understand that for students it would be difficult to adjust themselves in a different culture which could affect their learning abilities. They should put maximum efforts to overcome miscommunication caused by language and culture. Context There is the occurrence of what has largely been referred to as the generational change. The

Class Reflection on Study of Indigenous People :: Indigenous Studies

WOW When I first came into this class, introduction to indigenous studies, I was uncertain of what to expect but really interested. Part taking in my major towards history and noticed this class I immediately pounced on it as I was quite interested and very pleased. I have been paying attention to many circumstances going on with the indigenous people, their land and culture over the past few years. As even into the first day of class it opened my eyes to a whole new way of life, situations and much much more that indigenous people have went through and are still going through taking my perception much more in-depth, and I cant belief how astonished I am already only six weeks into the course. A very interesting piece I took very seriously was the one by Ermine, Willie. Aboriginal Esptimology, First Nations Education in Canada. As it began to introduce me into a whole new world of the insight and knowledge of aboriginals, it just amazed me. It helped me understand the thoughts and how in depth and real the believes and rituals are. â€Å"Philosophers among Aboriginal people have explored and analyzed the process of self-actualization. The being in relation to the cosmos possessed intriguing and mysterious qualities that provided insights into existence. In their quest to find meaning in the outer space. Aboriginal people turned into the inner space. This inner space is that universe of being within each person that is synonymous with the soul, the spirit, the self.† Wow. To me that quotation was intense I had to read it over a few times to understand the in depth meaning and message it was giving me. I found it so meaningful and in lighting how the thoughts would come to a person like that. When I read that I was greatly interested in the inner self and honestly looked many examples up on Google for a longer period of time than I thought. But as I read on in Willie’s writings I noticed this quote. â€Å"No one could dictate the path that must be followed. There was reconition that every individual had the capacity to make headway into knowledge that comes from the inner space in the individual gives rise to a subjective world-view out onto the external world. The in-depth and analysis of this reading I cant even explain how this took me, I am sorry if I’m carrying this one reading on to far but I have one more quote I took that I would like to share. Class Reflection on Study of Indigenous People :: Indigenous Studies WOW When I first came into this class, introduction to indigenous studies, I was uncertain of what to expect but really interested. Part taking in my major towards history and noticed this class I immediately pounced on it as I was quite interested and very pleased. I have been paying attention to many circumstances going on with the indigenous people, their land and culture over the past few years. As even into the first day of class it opened my eyes to a whole new way of life, situations and much much more that indigenous people have went through and are still going through taking my perception much more in-depth, and I cant belief how astonished I am already only six weeks into the course. A very interesting piece I took very seriously was the one by Ermine, Willie. Aboriginal Esptimology, First Nations Education in Canada. As it began to introduce me into a whole new world of the insight and knowledge of aboriginals, it just amazed me. It helped me understand the thoughts and how in depth and real the believes and rituals are. â€Å"Philosophers among Aboriginal people have explored and analyzed the process of self-actualization. The being in relation to the cosmos possessed intriguing and mysterious qualities that provided insights into existence. In their quest to find meaning in the outer space. Aboriginal people turned into the inner space. This inner space is that universe of being within each person that is synonymous with the soul, the spirit, the self.† Wow. To me that quotation was intense I had to read it over a few times to understand the in depth meaning and message it was giving me. I found it so meaningful and in lighting how the thoughts would come to a person like that. When I read that I was greatly interested in the inner self and honestly looked many examples up on Google for a longer period of time than I thought. But as I read on in Willie’s writings I noticed this quote. â€Å"No one could dictate the path that must be followed. There was reconition that every individual had the capacity to make headway into knowledge that comes from the inner space in the individual gives rise to a subjective world-view out onto the external world. The in-depth and analysis of this reading I cant even explain how this took me, I am sorry if I’m carrying this one reading on to far but I have one more quote I took that I would like to share.

Child Labor: A Growing Stigma Essay

Child labor is one of the most controversial debates existing today. It is an issue that is spread throughout the world and has in some way or another been apart of every country. One cannot describe child labor using one specific definition because it has different meanings in almost every country. However, there is one common characteristic it possesses: the lack of development in a country. Looking at the world today, the economies of each country vary so greatly. Many of the less developed, financially unstable countries exploit young children into factories, workshops, and hazardous areas. These children are unable to avoid this scandal because of the situation that many of them are put in. Since their birth, they are designated to work as young as five to support their family. Education is not an option because almost all of these countries have either no educational system or a pitiful, non-rewarding form of one. Therefore, kids are trapped and do not have the ability to enjoy so many of the wonderful things children in more developed countries get to experience. By not promoting education, the children eventually grow into a society completely undeveloped and illiterate, furthermore continuing the ongoing process of child labor promoting itself. Smaller countries are not the only ones that have been affected by child labor. Wealthier countries such as America have had a dark past with child labor like many of the present day third-world countries. In the early 1900’s, America was industrializing itself and began developing assembly lines to mass-produce items. This was a stepping stone into changing the economy. The problem with this approach, however, was all of this was happening right around the time of World War I and the Great Depression. These two events caused widespread poverty to families throughout the United States. Children were forced to work in terrible conditions because either their father was at war or it was impossible to put food on the table with the lack of available jobs. So in effect, the poverty and lack of a developed economy promoted child labor to new heights. As Eric Edmonds, a professor from Dartmouth College states in the article ‘Child Labor: Sickness or Symptom,’ â€Å"poverty, not child labor, is the real problem.† Not only is child labor morally wrong, it is also physically debilitating. Children who work at these young ages are often left with both physical and psychological problems. In India for example, children making silk thread are forced to put their hands in boiling water, causing burning and blistering to their hands. They are also forced to breathe in dangerous fumes from the machinery around them, and guide threads that cut their fingers. These are things that no human being should be forced to do, let alone a child. This is just one of many extremely hazardous jobs that children all over the world are demanded to do behind closed doors. So what can be done about all of this injustice across the world? The International Labor Organization was established back in 1919 specifically to globally change the way that owners regulate work codes. This organization estimates that there are currently two hundred forty-six million children working between the ages of five and seventeen. Of those numbers, approximately one hundred seventy-nine million are involved in the worst forms of child labor. The ILO Convention Number 182 was specifically designed to eliminate the worst forms of child labor in many of the smaller, third-world countries. Many nations have ratified this convention, but can not necessarily enforce it. There are both good and bad reasons for this response. The good side is obviously the fact that the principle behind exploiting children is attempted to be abolished. The downside to this is that in certain cases, children are better off slaving away in a factory then elsewhere. If they are forced out of this position, the children could in turn become part of militia groups, or worse, prostitution rings. The primary reason for the problems associated with reforms is that many times the people making these ratifications do not fully comprehend the lack of educational opportunities for many children in these countries. The principle behind this convention may seem beneficial at first, but can also be a death sentence for many children. There are exceptions to child labor in small instances all over the world. Even now in America, the Amish still use children to work in stores and farms. The article ‘Labor Laws: An Amish Exception,’ talks about how children are put to work to keep out of trouble. As one passage states, â€Å"As  all Amish know, if boys are not working they will just be out on the street, up to no good.† This is a decent philosophy, but the problem with it lies in the fact that many of the materials and resources the Amish utilized are now becoming scarce and difficult to obtain. The inflated prices of land have forced children to work in workshops with dangerous equipment. This truly demonstrates the importance of developing a general education as a tool to use when a certain trade or skill becomes ineffective or obsolete. The only solution for child labor is for countries to develop. Once these societies begin establishing settlements for learning, technology and the economy will in turn advance in future generations. This continual growth will promote progression that will in turn eliminate the necessity for child labor in many cases. Obviously, this solution will take time and large amounts of money invested from outside organizations. The consequences of not doing anything, however, will simply further the problem. Child labor is something that will be around forever in some form or another, but it is an opposition we can defeat through a worldwide effort.

Export of Wine to Malaysia - Free Essay Example

Sample details Pages: 13 Words: 3992 Downloads: 4 Date added: 2017/09/23 Category Advertising Essay Type Narrative essay Did you like this example? |Contents |Page | |Executive summary of main findings of report |3 | |Introduction to the report .. |4 | | |5 11 | |Product/service and brief company background including why it might consider overseas expansion | | |. | |What are Rose s | | |Examples of some Australian Rose s | | |The Yarra Valley and Yarrawood Estate Pty Ltd | | |Malaysia and Wines; The Export Market Target | | |Malaysia and Wines; Market Trends | | |Malaysia and Wines; Market Opportunities | | |Malaysia and Wines; A Competitive Environment | | |Malaysian Importing, Distribution, Wholesaler Companies | | | |12 | |Brief introduction to chosen country .. | | |Malaysia in Brief | | | |13 15 | |Economic Analysis | | |5. 1 Malaysia’s Economy Overview | | |Wine in Malaysia; a brief economic outlook | | | |16 – 17 | |Political Legal Analysis . | |Malaysian Market Requirements | | |Tariffs, regulations and customs | | | |18 -19 | |Cultural Analysis | | |7. 1 Wine Drinkers in Malaysia | | |7. 2 T he Economy, GDP and Wine | | |Discussion of contemporary or other environmental issues |20 | |Conclusions .. 21 | |Reference list .. |22 25 | 1. Executive Summary This report was written to examine the export of Yarrawood Tall Tales Rose wines into Malaysia. The research draws attention to the fact that Malaysia’s wine consumption is growing due to the following; 1. As at 2009, the total retail sales of food and beverages were estimated at US$11 billion (USDA Foreign Agricultural Service 2009) 2. Despite it being a Muslim country, the Malaysian wine market value is estimated at A$119 million where in 2008 a total 6. 7 million litres of wine was exported with Australia supplying 3. 1 million litres of the total import (AUSTRADE). 3. Malaysia is one of the more affluent nations with a GDP per-capita of about US$6,807 in 2007. 4. Malaysia’s economy is presently growing between 3. 4% – 6. 3%. 5. Approximately 97% of the working population continues to be gainfu lly employed. Most importantly, over 60% of the population are in the middle to high income group with a growing purchasing power. (USDA Foreign Agricultural Service 2009) It is recommended that in order to ensure success in the Malaysian market we proceed with the following; 1. Partner with a local established distributor as they already have market presence, experience with the customs department and related legalities 2. Enter the market offering Yarrawood Tall Tales Rose wines due to Rose wines being limited in availability, variety and supply. 3. To engage services of local sales and public relations company to promote out variety of wine to the general public via press releases, wine tasting sessions, give away and corporate gifts 2. Introduction A growth in wine consumption has increased significantly in the last five years in Malaysia (Australian Wine and Brandy Corporation). Despite it being a Muslim country the minority Chinese and Indian races have opened up this marke t for the importing of wine. This has sparked an interest with the large wine exporters from France, Italy, Chile, South Africa, Spain, Portugal and Australia. According to the Australian Wine and Brandy Corporation, economic prosperity, more relaxed government policies, modern trends, increasing overseas travel and education, and the desire of internationally-educated graduates to retain lifestyles adopted while living abroad have all contributed towards an increasing westernisation of lifestyles. This report will focus solely on the export of the Yarrawood Tall Tales 2008 Rose wine from one of Victoria’s wines region, the Yarra Valley to Malaysia. (Yarrawood, 1996). The reasons for the specific export of the Rose wines are due mainly to its lack of variety and availability in the local market in Malaysia. Current dominating suppliers are from France and Italy which creates the possibility for Australian Roses to not only be exported but liked and gain market share. It is also best to collaborate with a local established distributor to gain market presence and penetration. 3. Product/service and brief company background including why it might consider overseas expansion 1. What are Rose s Rose s wines are described as gloriously alluring pinkish-reddish colour accompanied by fragrantly fresh and uplifting aromas. Their tastes are usually a blend of or inspired by fruits such as strawberries, watermelons, cherries, raspberries, lemons and so on (Ippolito. P, 2010). They are the perfect antidote to a summer’s beverage which makes it perfect for the export to Malaysia due to its all year round tropical climate. 2. Examples of some Australian Rose s Some of Australia’s Rose s wines as compiled by Paul Ippolito are †¢ Annies Lane Clare Valley Rose †¢ Bremerton Racy Rose †¢ Charles Melton Rose Of Virginia †¢ Devils Lair Fifth Leg Rose †¢ Dominique Portet Fontaine Rose †¢ Dowie Doole Rose †¢ Gibbston V alley Blanc de Pinot Noir †¢ Jacobs Creek Reserve Shiraz Rose †¢ Juniper Crossing Rose †¢ Mount Majura Rose †¢ Palandri Baldavis Estate Rose †¢ Parri Estate Rose †¢ Penley Estate Over the Moon Rose †¢ Pepperjack Grenache Rose †¢ Preece Rose †¢ Shottesbrooke McLaren Vale Merlotte Rose †¢ Wyndham Estate Bin 505 Shiraz Rose Yering Station Pinot Noir Rose 3. The Yarra Valley and Yarrawood Estate Pty Ltd There are currently 55 wineries in the Yarra Valley region (Melbourne Wine Region 2007), where some of Australia’s Rose wines are produced. They include boutique and commercial wineries alike; depending on their production volume, market concentration and size of vineyards. The decision to export the Rose wines specifically from this area was mainly due to logistics, costs and accessibility as La Chic Pty Ltd is based out of Melbourne, Victoria. Our company have recently collaborated with Yarrawood Estate Pty Ltd to export their ra nge of Yarrawood Tall Tales Rose wine to Malaysia. This strategic partnership was brought together by our respectively specialities; La Chic Pty Ltd with its market insights and knowledge of Malaysia that would mesh perfectly with Yarrawood’s production of their award winning Rose wines and also their exposure and experience in exporting wine overseas via Alibaba. com (AliBaba, 1999-2010) The Yarrawood Tall Tales Rose wines are harvested from Cabernet Sauvignon and Merlot grapes on the Yarrawood estate. With the right climate, temperature and soil in the Yarra Valley have resulted in fully ripe and extremely flavoursome fruit. The Yarrawood Tall Tales Rose wines are distinctive as it incorporates flavours of Rose water and aromas of mulberry, strawberry and citrus fruits that provide a luscious lead into a balanced palate finished by guava and tropical fruit. This wine is best enjoyed young when the fruit flavours are freshest. The production time of this wine is most e conomical due to the fact that it does not need to be aged for a long time hence the quick turnaround of production that would ensure constant supply. This wine has won the Bronze Award in the Victoria wine Show 2009. It contains 13. 50% Alcohol and was bottled in September 2009 (Yarrawood, 1996). 4. Malaysia and Wines; The Export Market Target As mentioned earlier, the lack of supply and variety of the Rose wines had led to our desire to export them to Malaysia. Currently, red wine dominates the Malaysian market with almost 80% of volume sales. They include Cabernet at 28% which is the most popular red variety followed by Shiraz at 18%, which is largely attributed to the popularity of Australian wines. Based on the Australian Wine and Brandy Corporation, the female drinking population in Malaysia prefer white wines which include Chardonnay at 36% and Sauvignon Blanc 21% as the most popular white varietals. Australia, possibly due to its geographical location has been the number one wine exporter to Malaysia since overtaking France in  2001 with an estimated market share of 45-50% (Australian Wine and Brandy Corporation). Currently, sales of wines are limited and availability are via a selected few retail outlets such as supermarkets, hypermarkets and several specialist wine stores which are both on and off line. Direct wine sales have also been increasing in volume especially with these specialist wine stores operating online businesses. Besides these channels, many restaurants and hotels are host wine tasting sessions, which are leading to increased awareness and appreciation of wines. (Australian Wine and Brandy Corporation) 5. Malaysia and Wines; Market Trends Before the emergence of wine as a lifestyle choice drink, brandy and whisky were the most popular alcoholic beverage in Malaysia. Despite it being a Muslim country, the Malaysian wine market value is estimated at A$119 million where in 2008 a total 6. 7 million litres of wine was exported wit h Australia supplying 3. million litres of the total import (AUSTRADE). This goes to show that Malaysia is and would be a profitably market to penetrate especially if we are able to gain and sustain our market share with our Yarrawood Tall Tales Rose wines. There are several factors that contribute to this growing market; †¢ A majority of Malaysians due to overseas education and exposure are now more affluent, sophisticated and well-travelled consumers. †¢ As the British colonial days, once again wine is and has become a symbol of cultural refinement in Malaysia †¢ Malaysia has attracted a sizeable expatriate community †¢ There is a steady flow of tourists Once again due to overseas education and exposure, there are now a large number of younger wine drinkers who regard the consumption of wine as being modern and upmarket †¢ Wine has become the â€Å"healthier† choice compared to hard liquor like brandy and whisky (AUSTRADE) 6. Malaysia and Wines; Mar ket Opportunities As discussed, Malaysia is a growing market for the exporting of wines and especially Rose wines due to its lack and limited array of variety and availability. The numbers of wine drinkers will increase with the aid of direct and indirect exposures via; †¢ Regular showcasing and promotions of food-producing countries by five-star hotels in which wines are often one of the main items featured. †¢ Wine tasting events that incorporate lessons or with cooking classes. †¢ Feature articles in the local media. (AUSTRADE) Social media sites such as Facebook, Twitter and YouTube that offer streamed online wine tutorials such as the excellent case of Wine Actually. 7. Malaysia and Wines; A Competitive Environment Despite the imposed taxes and tariffs there are affordable wine ranges especially from the â€Å"New World† countries such as Australia, Argentina, Chile and South Africa. These wines are in the range of RM35. 00 – RM50. 00 approximately A$12. 50 – A$17. 85 (using the exchange rate of RM2. 80 to A$1. 00) per bottle which is cheap considering as mentioned tariffs and taxes (AUSTRADE). The target markets for this price range are the fresh graduates and new entrants into the workforce mainly due to income levels. Moving on to the next level which is the mid-price wines which would range between RM60. 00–RM110. 00 approximately A$21. 40 – A$39. 00 per bottle. These ranges of wines are mainly dominated by the Australian and Chilean wines. However, the South African wines are now offered in more variety and good value which is becoming a growing segment and a competitor to be reckoned with (AUSTRADE). The target markets for this price range are the young professionals also sometimes dubbed as the â€Å"yuppies†, returning home Malaysians from overseas and some expatriates. The premium priced wines range anywhere from RM110. 00 and above which are mainly dominated by Old World producers and f ew selected wines from Australia and Chile. These are the French, Italian, Spanish and American producers which have made a presence in the local market. Unfortunately, Australian exporters have been facing difficulty penetrating this segment as it is a segment mainly dominated by mature drinkers. Mature drinkers tend to shift towards Old World wines once they have acquired the taste of New World wines (AUSTRADE). These mature drinkers comprise of the more affluent, high income, possibly middle to old aged, and the expatriates. 8. Malaysian Importing, Distribution, Wholesaler Companies Our major competition, possible business partners and distributors in Malaysia; Luen Heng; †¢ Do not distribute Rose wines. Australia Wine Brands; Yering Station, Miranda, Tim Gramp, Goundrey, Lazy Lizard, Brokenwood, Parker Coonawarra. †¢ New Zealand Brands – Kim Crawford (only Sav Blanc) Asiaeuro †¢ Carry red and white wines. †¢ Also have 2 Sparkling wines; 1 of which i s a Brut Rose . †¢ 1 dessert wine. Casa Vino †¢ Sells 5 types of Rose s from Italy, France and South Africa †¢ Large selection of red and white wines †¢ Own retail outlets along with franchising opportunities Wine Malaysia †¢ Very limited number of wines †¢ Unattractive web design †¢ Low costs set up Wine Actually †¢ Very interesting set up. †¢ Owned and run by 2 overseas educated wine enthusiasts †¢ Excellent use of social media such as Facebook by incorporated wine tutorials on their Wine TV. They sell online without a retail store with pick-ups are welcomed †¢ They run wine appreciation classes. †¢ Sell affordable wines with ratings. †¢ Offer 4 types of Rose s from Italy and France. Denise Wines †¢ Reds, whites sparkling – no Rose †¢ One of the better established modern wine distributors †¢ Operating since 2001 †¢ Many retail outlets and possibly the biggest wine retailer in Malaysia. Th e Wine Club †¢ Rose s from France Italy only †¢ Provides membership similar to Wine Selectors in Australia. E Guide †¢ A similar website like Yellow Pages providing a list of businesses and shops selling alcohol which would have procured their supply from the companies listed here. | | |Nam Lee | |Only 1 Australian wine brand | 4. Brief Introduction to Chosen country 4. 1 Malaysia in Brief Malaysia gained its independence from Britain on 31 August 1957 and was formed in 1963 when the former British colonies of Singapore and the East Malaysian states of Sabah and Sarawak. However in 1965 it was Singapore’s secession from the Federation. During the 22-year term of Prime Minister Mahatir Mohamad (1981-2003), Malaysia experienced growth and was successful in diversifying its economy from dependence on exports of raw materials to expansion in manufacturing, services, and tourism. The population of Malaysia as at July 2010 was at 25,715,819 with an urban rate of 70% of the total population. You can say that it’s an urbanised nation due to this percentage. The major races in Malaysia are the Malays at 50. 4% followed by the Chinese at 23. 7%. The indigenous population are at 11% mainly in and from East Malaysia. Finally we have the Indian at 7. 1%, and other races at 7. 8%. Malaysia is a Muslim country as the Malay race prescribes to Islam at 60. 4%. The other religions are Buddhism at 19. 2% and with a Christians at 9. 1% and lastly Hinduism at 6. 3% (CIA World Fact Book, 2010). 5. Economic Analysis 5. 1 Malaysia’s Economy Overview Malaysia transformed from a producer of raw materials into an emerging multi-sector economy (CIA World Fact Book, 2010). The government have successfully attracted foreign investment into the country mainly due to its stable political climate and reasonable costs of labour and materials. Its geographic location is also strategic business as its neighbours Singapore and Thailand are stable, its on the shipping route and has good climate all year round. According to the CIA World Fact Book (2010), the Gross Domestic Product (GDP) in relation to the Purchasing Power Parity (PPP) was at $383. 6 billion in 2009 and ranked 30th in the world. Despite the government’s efforts to wean off exports, the wine market would still have it place as Malaysia is not a wine producer nor are its neighbours. Because of this the market will only continue to grow. As at 2009, the total retail sales of food and beverages were estimated at US$11 billion. According to the USDA Foreign Agricultural Service (2009), the forecast for this sector is likely to grow by around 10 percent per annum over the next three to five years. In 2007, Malaysia imported a total of US$ 5. 1 billion of food and beverage products. Food imports have been positively growing on an average of over 20 percent per annum over the past few years and are expected likely to grow at similar rates over the next five year s (USDA Foreign Agricultural Service 2009). 5. 2 Wine in Malaysia; a brief economic outlook Competition in the sector (USDA Foreign Agricultural Service 2009 page 20) |Product |Major Supply Sources |Strengths of key |Strengths of key | | | |supply countries |supply countries | |Wine Import: |1. Australia 46% |Australia has developed |Malaysia does not | |7 million liters |2. France – 13% |a higher presence in the |produce any grape | |US$ 42. 5 million |3. USA 11% |market because of its |wine. | |(CIF value) | |price competitive New | | | | |World grape wines and | | | | |strong brand presence. | | | | | | | | |France dominates the | | | | |food service market and | | | | |competes on quality and | | | | |price. | | | | | | | | |USA supplies well known | | | | |brands of New | | | | |World wines to both the | | | | |retail and food | | Category A: Products Present in the Market That Have Good Sales Potential (USDA Foreign Agricultural Service 2009 page 26) Product |2003 |2007 |5 year |Import |Import |Market | |category |Imports |Imports |Average |Tariff Rate |Tariff Rate |attractiveness | | | | |Annual | | |for USA | | | | |Import | | | | | | | |Growth | | | | | | | |Rate | | | | |Wine |4 million |7 million |15 % |Import duty |Wine is |Category A. | | |litres |litres |growth per |of RM23 |increasingly |Opportunities | | |US$ 20 |US$ |annum. |per liter for |being |continue to | | |million |42. 5 |Fast |sparkling |consumed by |exist for US | | |(CIF |million |growing |wine. the younger |exporters to | | |value) |(CIF |market, |Import duty |generation of |expand this | | | |value) |particularly |of RM7 per |adult urban |market for | | | | |demanded |liter for |Malaysian |their new | | | | |at weddings |other |Chinese and |world wines as | | | | |and other |wines. |Indians, |increasing | | | | |major |Excise Duty |particularly |number of | | | | |celebration |of 15% and |those educated |young | | | | |as more |RM34/Ltr |abroad and/or |Malaysians | | | | |purchasers |for |are well travelled. acquire a taste | | | | |switch to |sparkling | |for wines as | | | | |wine |wine or | |opposed to | | | | |(sparkling |15% and | |whiskey and | | | | |and non-sparkling) |RM 12/Ltr | |brandy. | | | | |from |for other | | | | | | |spirits. |grape | | | | | | | |wines. | | | 6. Political Legal Analysis 6. 1 Malaysian Market Requirements First, the trading environment for wine is not difficult to negotiate in Malaysia. The main thing to ensure is that a company strictly follows the labelling regulations. One of the main things with labelling is that it clearly states that it is an alcoholic beverage for the protection of Malaysia’s Muslim consumers. The Government also imposes three taxes on wine imports. (Australian Wine and Brandy Corporation 2008) 6. 2 Tariffs, regulations and customs Should we engage in a local distributor they would need to obtain an import licence from the Royal Customs and Excise Department of Malaysia. All rel evant shipping and negotiable documents, including the pro-forma invoice, bills of lading and packing lists should be forwarded to the importer immediately after shipment (AUSTRADE). According to AUSTRADE, there are no import quotas or restrictions imposed by the Malaysian Government on wine and brandy presently. However, all liquor shipments entering the country are subject to customs clearance and duties. Its is customary for the Customs and Excise Department of Malaysia to remove one bottle from each case to assess the alcohol content, invariably affecting landed prices. Current import duty for still wines in containers holding two litres or less is RM7. 00 per litre  and  a  15 per cent Valorem Tax on the CIF + import duty value. Additionally, there is an excise duty of RM12. 00 per litre. At the end there is an additional  five per cent sales tax on the total value. AUSTRADE) As mentioned earlier, labelling is a important element to the alcohol beverages industry in Malaysia. The detailed guidelines are obtainable from the Department of Public Health Malaysia where it legislates that the label must include the following information: †¢ The specific description of the product †¢ The alcohol content stating the words ‘ARAK MENGANDUNGI % ALKOHOL’ †¢ The primary ingredients used in production †¢ A font size of 12 points must be used to inform Muslims, as non-alcoholic sparkling grape juice and other fruit juices are packaged in similar bottles. (AUSTRADE) 7. Cultural Analysis 7. 1 Wine Drinkers in Malaysia Historically, Malaysians have not been great wine drinkers but consumption has increased significantly in the past five years as hard liquor was more popular. However, economic prosperity, more relaxed government policies, modern trends, increasing overseas travel and education, and the desire of internationally-educated graduates to retain lifestyles adopted while living abroad have all contributed towards an increasing westernisation of lifestyles. Muslim Malaysians do not drink alcohol, leaving the market for wine principally made up of Chinese, Indians, foreign expatriates and tourists (Australian Wine and Brandy Corporation) 7. 2 The Economy, GDP and Wine In Asia, Malaysia is one of the more affluent nations with a GDP per-capita of about US$6,807 in 2007. It is regarded as an upper middle income country with its rank of being the 8th wealthiest nation in East Asia. Due to its mixed economy strongly comprising mainly of agricultural, services and manufacturing industries it has now a firm foundation. Its economy is presently growing between 3. 4% – 6. 3%. With its multi-racial population, it is a nation of multilinguals speaking at least two languages fluently including English which is widely used in the business environment. Malaysia has a young population comprising of 32% aged 15 years and below and 63. 5% in the 15 year to 64 year age range. Approximately 97% of th e working population continues to be gainfully employed. Most importantly, over 60% of the population are in the middle to high income group with a growing purchasing power. (USDA Foreign Agricultural Service 2009) Its neighbour Singapore is by far more modernised mainly due to its high expatriate population. However, Malaysia is improving in becoming more sophisticated and modern by western standards. Today, Malaysia provides a significant pool of active consumers who will continue to modernise their eating habits, leading to increasing consumption of imported food and beverages including the consumption of wine (USDA Foreign Agricultural Service 2009). 8. Discussion of contemporary or other environmental issues As mentioned above, the main consumers of wine would include the Chinese, Indian, Expatriate population including the constant inflow of tourists. Due to its strong economic growth, working and overseas educated population; Malaysia is the ideal hub for wine export. Cont ributing factors include both a stable economic and political climate conducive to the wine consumption an industry. 9. Conclusion The main conclusion that can be drawn is that with the correct business plan considering the legalities, the export of the Yarrawood Tall Tales Rose wines from Australia would be a successful venture. It should also be noted that its best to collaborate with a local established distributor as they have already established their presence and market penetration would be far easier and stronger. The higher the number of overseas educated, frequent travellers and expatriates, the higher the wine consumption in Malaysia will grow. With that the demand for our Yarrawood Tall Tales Rose wines would increase if and when positioned strategically. 10. Reference List AUSTRADE. (2010, May 6). Export Markets, Wines to Malaysia. Retrieved August 7, 2010 from https://www. austrade. gov. au/Wine-to-Malaysia/default. aspx Australian Wine and Brandy Corporation. (2008) . Malaysia. Retrieved August 7, 2010, from https://www. wineaustralia. com/australia/Default. aspx? tabid=1739 Australian Wine Sector Organisations. (2008). Retrieved August 10, 2010, from https://www. wineaustralia. com/australia/portals/2/pdf/wineorgflowchartNov2006. pdf Australian Wine and Brandy Corporation. (2008). Global Wine – Australia In Perspective. Retrieved August 7, 2010, from https://www. wineaustralia. com/australia/Portals/2/pdf/GlobalWineAustraliaInPer spective_CY_2008_updated. pdf CIA World Fact Book. (2010, August 19). Malaysia. Retrieved August 23, 2010 from https://www. cia. gov/library/publications/the-world-factbook/geos/my. html Department of Foreign Affairs and Trade. Australia/NZ ASEAN Free Trade Agreement Negotiations. Retrieved August 21, 2010 from https://www. dfat. gov. au/trade/fta/asean/index. html Royal Malaysian Customs Department. Retrieved August 21, 2010 from https://www. customs. gov. my/index. php/en USDA Foreign Agricultural Serv ice. (2009, May 1). Global Agriculture Information Network – Malaysia Retail Sector Report. Retrieved August 8, 2010 from https://www. calwinexport. com/files/Malaysia%20Retail%20Food%20Sector%202009. pdf Yarra Valley Wine Growers Association. (2010). Retrieved August 9, 2010 from https://www. wineyarravalley. com/wineries-main/w2/i1001873/ Wikipedia. 2010, July 17). Rose. Retrieved August 21, 2010 from https://en. wikipedia. org/wiki/Ros%C3%A9 Aussie Wines Online Wines and Liquors. Retrieved August 20, 2010 from https://www. aussiewines. com. au/AustralianWines_OnLine. php? wines=Rose Ippolito,P. (2010, February). Wine Talk, February 2007 A Celebration of Rose Wines. Retrieved August 21, 2010 from https://www. femail. com. au/wine-talk-february07. htm Wine Industry Statistics. (2009) Wine Production. Retrieved August 22, 2010 from https://www. winebiz. com. au/statistics/wine_production. asp Silkwood Wines. (2010). Australian Wines. Retrieved August 22, 2010 from https://ww w. silkwoodwines. com. u/web/Australian-Wines/White-Wine/Rose-Wines/Sweet-Rose-Wine/ Melbourne Wine Region. (2007). Melbourne Yarra Valley. Retrieved August 22, 2010 from https://www. melbourne-wine-regions. com. au/melbourne-yarra-valley-wine-region. html AliBaba. (1999-2010) Rose wine Suppliers. Retrieved August 22, 2010 from https://www. alibaba. com/trade/search? SearchText=rose+wine=AU=2=product_en=y Yarrawood Estate Vineyard. (1996). Retrieved August 22, 2010 from https://www. yarrawood. com. au/rose. html Malaysian Exporting Companies Luen Heng F Sdn. Bhd. Wine Importing and Distribution Company Malaysia. Retrieved August 8, 2010 from https://www. luenheng. com/home. php Asia Euro Wines and Spirits Sdn. Bhd. Wine Importing and Distribution Company Malaysia. Retrieved August 8, 2010 from https://www. asiaeurowines. com. my/ourbrand. asp Casa Vino Sdn Bhd. Wine Distribution Company. Retrieved August 8, 2010 from https://www. casavino. com. my/wineries. asp Milawa Sdn Bhd. Wi ne Importing and Distribution Company Malaysia. Retrieved August 8, 2010 from https://www. milawa. com/f-main. html Nam Lee Cheong Sdn. Bhd. Wine Importing and Distribution Company Malaysia. Retrieved August 8, 2010 from https://www. namleecheong. com. my/company. php Wine Malaysia. Online Wine Wholesaler. Retrieved August 8, 2010 from https://www. winemalaysia. com/ Don’t waste time! Our writers will create an original "Export of Wine to Malaysia" essay for you Create order